diff --git a/SpywareFilter/sections/tracking_servers_firstparty.txt b/SpywareFilter/sections/tracking_servers_firstparty.txt
index 38b7beb9108..fc2841dce37 100644
--- a/SpywareFilter/sections/tracking_servers_firstparty.txt
+++ b/SpywareFilter/sections/tracking_servers_firstparty.txt
@@ -28,6 +28,7 @@
 ! Blocking piwik analytics subdomain(for DNS filtering)
 |piwik.
 !
+||analytics.purelovers.com^
 ||analytics.pixels.ai^
 ||globalservices.conde.digital^
 ||tracking.pennypublications.com^